Shark Tank

In the shark tank I watched, the lady was pitching her homemade cakes that she sells throughout the country. The speaker did a good job of explaining her cakes and what went into making them. She also did a good job telling how she distributed her cakes and who she sold them too. One thing the speaker did that was not good was not give them direct answers about her sales. This caused a lot of the investors to back out of helping her. From this, I have learned that when my group presents, we need to have collective answers that will not confuse the audience and will directly inform them.

4/7 homework

The biggest gap I noticed about UK FUSION is their lack of emotional appeals in their advertising. Because they are a non-profit organization, it is important for them to make people want to volunteer and feel like what they are doing is actually helping others. UK FUSION uses no emotional appeal and it is something they really need to start doing. They could begin to do this by simply showing pictures of the people who be helped by participants service. Doing this will put a face to those in need in the minds of people considering doing UK FUSION. They also could add emotional appeals by telling stories of previous people who have been helped by UK FUSION participants and how the event helped them. This gap can easily be filled by just adding a few simple things to their advertising.