4/7 homework

The biggest gap I noticed about UK FUSION is their lack of emotional appeals in their advertising. Because they are a non-profit organization, it is important for them to make people want to volunteer and feel like what they are doing is actually helping others. UK FUSION uses no emotional appeal and it is something they really need to start doing. They could begin to do this by simply showing pictures of the people who be helped by participants service. Doing this will put a face to those in need in the minds of people considering doing UK FUSION. They also could add emotional appeals by telling stories of previous people who have been helped by UK FUSION participants and how the event helped them. This gap can easily be filled by just adding a few simple things to their advertising.